The Minimalist Productivity System (6 Years Of Work In 6 Months)thedankoe.comDan Koe 丹科
The clever man may work smarter, not harder, they say, but the creative man doesn’t work at all.
聪明人说是越聪明越会工作得聪明，而不是越努力；但创造型的人却根本不工作。
I’ve been rereading one of my favorite books, Rest, by Alex Soojung-Kim Pang. I have a deep desire to share what I’ve learned, because I feel like the world is in dire need of hearing this right now:
我一直在重读我最喜欢的书之一，亚历克斯·宋钟基的《休息》。我迫切地想要分享我所学到的，因为我觉得现在全世界都急需听到这些内容：
Most people struggle to do good work because they work too much.
大多数人之所以难以做好工作，是因为他们工作得太多。
Their mind is always on.
他们的大脑总是处于活跃状态。
Out of gas, pushing down the road because you “need” to get to whatever destination you’re heading to.
油尽车抛，因为”需要”赶到你正前往的任何目的地。
Stuck in doing mode, a narrow-minded state that, when left unchecked, leads to that hot ball of stress in your chest that you have difficulty identifying the source of.
陷入”行动模式”中，这是一种狭隘的心态，如果不加控制，就会导致你胸口那团难以确定来源的热球压力。
That feeling of a closed mind.
那股封闭思想的感受。
The one that hurts your quality time with others. The one that makes you unappreciative of life’s innate richness. The one where you forget how it feels to have a clear line of thought.
那个让你与他人共度的美好时光受到伤害的。那个让你不再珍惜生活的固有丰富性的。那个让你忘记清晰思考感觉的。
These people wear overwork as a badge of honor.
这些人把加班当作荣誉的标志。
They feel like they can’t stop working because they need to keep up in the imaginary race they thought themselves into.
他们感觉自己无法停止工作，因为他们需要跟上自己想象中的比赛。
I want to propose a different way of doing work.
我想提出一种不同的工作方式。
We no longer live in a world that benefits the individual who works 40 to 80 hours a week (as a repetitive and eternal lifestyle, not as an occasional thing).
我们不再生活在一个只对每周工作 40 至 80 小时的个人（作为一种重复且永恒的生活方式，而非偶尔为之）有利的世界上。
The world is shifting from technicians to creators.
世界正在从技术人员转向创造者。
With the entry-level turning into the senior-level thanks to AI and automation, technicians will be replaced, or they will be forced to become creators.
随着人工智能和自动化的普及，入门级工作正变成高级工作，技术人员将被取代，或者他们被迫成为创造者。
Technicians work toward the goals they are assigned.
技术人员致力于完成他们被分配的目标。
Creators cultivate a lifestyle that naturally results in the goals they choose.
创作者培养一种自然而然地实现他们选择的目标的生活方式。
The ancient Greeks saw rest as a great gift, as the pinnacle of civilized life. The Roman Stoics argued that you cannot have a good life without good work. Indeed, virtually every ancient society, recognized that both work and rest were necessary for a good life: one provided the means to live, the other gave meaning to life.
古希臘人將休息視為一份偉大的禮物，是文明生活的巔峰。羅馬斯多葛學派認為，沒有良好的工作就無法過上美好的生活。事實上，幾乎所有的古代社會都認識到，工作和休息對於美好生活都是必要的：一個提供了生活的手段，另一個則為生活賦予了意義。
If you want to get things done, work.
如果你想做成事，就得努力工作。
If you want to get the right things done, rest.
如果你想要把正确的事情做好，就要休息。
Rest is not wine and bubblebaths nor margaritas on a beach. Rest is a necessity for creative work; the type of work that actually leads to a good life.
休息并非红酒、泡泡浴，亦非海滩上的玛格丽特酒。休息是创造性工作的必需品；真正能带来美好生活的劳动。
It’s counterintuitive, but rest is how you get 6 years of work done in 6 months.
它听起来反直觉，但休息正是你如何在 6 个月内完成 6 年工作量的关键。
Proceed with an open mind, because the path to get there may threaten everything you believe is true. It may destroy the sense of security you had in your future, because it was an illusion to begin with.
以开放的心态前行，因为通往目的地的道路可能会威胁到你所坚信的一切。它可能会摧毁你对未来的安全感，因为那原本就是一个错觉。
Cracking The Work-Life Balance Code 破解工作与生活平衡之谜
Let’s do a thought experiment.
让我们来做一个思想实验。
You have a 6-year goal of making $1 million.
你有 6 年的目标，挣到 100 万。
The low-leverage way to achieve that would be to:
达到这一目标的最低杠杆方式是：
- Create a budget and avoid buying $5 Starbucks coffee
制定预算，避免购买 5 美元的星巴克咖啡 - Try to get a promotion or raise so your income increases a +/-10%
尽量争取晋升或加薪，使你的收入增加约±10% - Calculate how much you need to invest each month in the stock market
计算您每月需要投资股市的金额 - Live below your means and fear for your life that nothing catastrophic happens to you
生活节俭，对生命保持警惕，以免发生灾难性的事故
Now, this is going to sound a bit extreme.
现在，这听起来可能有点极端。
“How in the world can you achieve that 6-year goal in 6 months?”
“你怎么能在 6 个月内完成 6 年的目标？”
What you have to realize is that it is possible. That’s step one. Step two is realizing you just don’t have the knowledge and skill that makes it possible. You haven’t sought new knowledge from education that can’t be found in schools relevant to a financial goal you don’t have. Step three is truly understand what it takes to learn something of this magnitude: a metric f*ck ton of failures until you can afford to succeed.
你必须要认识到这是可能的，这是第一步。第二步是意识到你缺乏实现这一目标所需的知识和技能。你没有通过教育寻求新的知识，而这些知识在学校里是找不到的，而这些知识与你没有的财务目标相关。第三步是真正理解学习这样重大事物所需的代价：在能够负担成功之前，你需要经历大量的失败。
I’m not saying this will make $1 million in 6 months.
我并不是说这会在 6 个月内赚到 100 万。
I am just illustrating a point for this letter. I’m sure you’d be happy if this led to making $50K or $100K in that time frame.
仅为这封信说明一个观点。我相信，如果在这段时间内能带来 5 万美元或 10 万美元的收入，您一定会很高兴。
- Set a big 6 month goal so your mind biases education toward that goal
设定一个为期 6 个月的大目标，让你的思维偏向于那个目标 - Start a business — yes, a business — so you have full control over the product, audience, and revenue
开始创业——是的，创业——这样你就能完全掌控产品、受众和收入 - That way, you’re forced to think creatively about how to achieve the goal
这样，你就不得不创造性地思考如何实现目标 - Choose a business model that allows you to achieve that goal without sacrificing your interests
选择一种商业模式，让您在实现目标的同时，不损害自身利益 - 1x, 2x, or 3x your income year after year rather than getting a 10% raise on a six-figure salary
一年收入增长 1 倍、2 倍或 3 倍，而不是在六位数的年薪上每年只加薪 10%
If you’re new to this newsletter, you may or may not have the knowledge or awareness that you don’t need a fancy fad-business model to do this.
如果你是这封通讯的新读者，你可能或可能没有意识到，你不需要一个花哨的潮流商业模式来做这件事。
Stop thinking about starting an agency or ecom store.
停止思考创办一家代理机构或电商店铺。
Start thinking from business principles — you need an audience and a way to monetize that audience.
从商业原则出发思考——你需要一个受众，以及一种变现受众的方式。
Technology has created this beautiful new type of media (media is how you build, attract, or target an audience) called social media, which is where most of the attention is (you need attention if you want money).
技术创造了一种全新的媒体形式（媒体是构建、吸引或定位受众的方式），称之为社交媒体，这是人们关注的焦点（如果你想赚钱，你需要关注）。
Starting a personal brand, or being a myopically labeled “content creator” is how you attract an audience to you and sell whatever you want. A freelance service, digital product, physical product… anything that you see people selling online.
开始打造个人品牌，或者被狭隘地贴上”内容创作者”的标签，这是吸引观众并销售任何你想要的东西的方式。可以是自由职业服务、数字产品、实体产品……任何你在网上看到人们销售的东西。
You are already a business. You have value to give. You just don’t know how to put yourself in front of the billions of people online and get them to pay you for your work. The internet is a necessary part of modern survival.
你已经是一家企业。你有价值可以提供。只是你不知道如何将自己展示给数十亿在线的人，并让他们为你的工作付费。互联网是现代生存的必要部分。
So, to use this meta-business model to reach that 6-month goal:
因此，为了使用这个元商业模式实现 6 个月的目标：
- Study social media, but don’t fall into thinking it’s a business model (yes, you have to study it and practice it if you want to grow, shocker)
研究社交媒体，但不要陷入认为它是商业模式（是的，如果你想成长，这不足为奇）的误区 - Write content on platforms like X or LinkedIn to build a quality audience
在 X 或 LinkedIn 等平台上撰写内容，以建立高质量的受众 - Start a newsletter to keep and nurture that audience with longer, trust-building writing (like this)
开始一份通讯，通过更长、建立信任的写作（就像这样）来维系和培养这个受众 - If you want, repurpose that writing to all other platforms like I teach in 2 Hour Writer
如果您愿意，可以将那篇写作改编到所有其他平台，就像我在《2 小时作家》中教的那样 - As your audience grows, launch digital products and services (courses, templates, freelance, coaching, etc) that allow you to build cash flow without spending your life savings to actually start the business (they are free to create)
当你的受众增长时，推出数字产品和服务（课程、模板、自由职业、辅导等），这些产品和服务可以帮助你建立现金流，而无需花费你的全部积蓄来真正启动业务（创建它们是免费的） - Promote your valuable product or service to your audience in a systemized fashion
推广您的宝贵产品或服务，以系统化的方式向您的受众展示
Let’s say you’ve studied social media, write a post, and it gets shared by an account with 100K followers (because you have the skill, yes skill, to do that).
假设你已经研究了社交媒体，写了一篇帖子，然后它被一个拥有 10 万粉丝的账号分享了（因为你有这个技能，是的，技能，能做得到这一点）。
Now that post is getting a few hundred thousand impressions.
现在这篇帖子已经有几十万次浏览了。
You promote your newsletter (or your product) to nurture that audience.
您推广您的通讯（或您的产品），以培养该受众。
You write emails that deliver more value than basic social content and promote your product.
您撰写的电子邮件比基本社交内容更有价值，并推广您的产品。
Since you have an audience flow in the hundreds of thousands, and if you stick that out for 6-12 months, and if you iterate and improve on your process when you notice things aren’t working, I find it difficult to believe that you won’t be able to convert a fraction of that audience into buyers. I’ll let you do the math on if that would equal a million dollars.
既然您的观众流量达到数以万计，如果您能坚持 6 到 12 个月，并且当您发现某些事情不起作用时，您能迭代并改进您的流程，我觉得您不可能无法将其中一部分观众转化为买家。至于这能否等于一百万美元，请您自己计算。
Some may say, “Well not everyone can do this.”
有些人可能会说：”并不是每个人都能做到这一点。”
I think you forgot above where I say, “sell whatever you want.”
我觉得你上面忘了我说，”卖任何你想卖的东西。”
Most if not all local businesses are online doing the same thing. You don’t market a business with direct physical mail and billboards anymore. Maybe sometimes, but we’re aiming for high leverage.
大多数如果不是全部当地商家都在线上进行同样的活动。现在不再用直接邮寄和广告牌来宣传业务了。也许偶尔会这样做，但我们追求的是高杠杆效应。
So yes, everyone can do this, if they are the niche. If they don’t conform to agency models and templated ecom stores. If they lean into their interests, personality, solve their own problems, and sell the solution.
是的，只要他们是这个领域的专家，每个人都能做到这一点。如果他们不遵循代理模式和模板化的电商店铺。如果他们追随自己的兴趣，发挥个性，解决自己的问题，并出售解决方案。
The Minimalist Workday Philosophy
《极简工作日哲学》
One of his contemporaries said that Watson had time for girls and tennis because he was a genius. But Woolf and Kay made me think: Maybe he was a genius because he made time for girls and tennis. Maybe creative achievement needs to be approached obliquely.
他的同时代人曾说，沃森之所以有时间陪女孩打网球，是因为他是个天才。但伍尔夫和凯让我想到：或许他之所以是个天才，是因为他抽时间陪女孩打网球。或许创造性成就需要间接地来追求。
My 4-hour workday philosophy has evolved to an extent.
我的四小时工作日理念已经发展到一定程度了。
I am not only building my personal business with the methods we just discussed.
我不仅正在用我们刚才讨论的方法建立我的个人生意。
I’m learning animation, building a startup, and the rest.
我在学习动画，创立一家初创公司，还有其他事情。
But how I work hasn’t changed. I feel as if I still get outsized results because of what I choose to give my attention.
但我的工作方式并没有改变。我感觉我依然因为专注于什么而获得了不成比例的成果。
Minimalism is not about having less, it’s about making room for more of what matters.
简约不在于拥有更少，而在于为更重要的事物腾出空间。
It’s about leverage. 它关乎杠杆作用。
It’s about releasing the things that you think are bringing you progress, but are actually slowing you down (like watching tutorials without actively building a project — I don’t just watch tutorials, I find a tutorial I want to implement directly and learn the skill through building along with it).
关于放下那些你认为能推动你进步但实际上却拖慢你脚步的事情（比如只是观看教程而不积极构建项目——我不仅仅只是观看教程，我会找到我想直接实施的教程，并通过构建项目的同时学习技能）。
It’s about focusing on the few tasks that bring outsized results and systemizing, outsourcing, or delegating the rest.
关于专注于那些能带来巨大成果的少数任务，并将其他任务系统化、外包或委托出去。
But how do you find the select few tasks that allow you to achieve your goals in record time?
但你是如何找到那些能让你在创纪录的时间内实现目标的少数任务的呢？
Well, you definitely aren’t going to find it by following a path that your parents or teachers told you to follow — because you can directly observe what kind of high-pressure lifestyle that leads to.
当然，你绝对不可能通过遵循父母或老师告诉你的那条路找到它——因为你可以直接观察到那条路会导致什么样的高压生活方式。
That’s step 1. 这是第一步。
Choosing the right vessel that allows you to control all of the variables. In work, that means a business. In modern day, that means an internet business.
选择合适的载体，使其能够控制所有变量。在工作领域，这意味着一家企业。在当今时代，这意味着一家互联网企业。
Step 2 is to study all perspectives and identify patterns and principles. If you study online business, you notice that all of them build an audience and monetize that audience.
第二步是研究所有观点，并识别模式和原则。如果你研究在线商业，你会发现它们都在建立受众并从中盈利。
Step 3 is understanding Koe’s Law, which states that leveraged work evolves to earn more in the time allotted for its completion.
第三步是理解科氏定律，该定律指出，杠杆式工作会进化以在完成所需的时间内赚取更多收益。
If I wanted to make $1 million as 1 person while working 4 hours or less:
如果我想要作为一个个体在不超过 4 小时的工作时间内赚取 100 万美元：
- The allotted time for completion is 4 hours, don’t work more than that (so you can identify problems that make you extend beyond that timeframe and solve them with systemization, automation, or delegation).
完成时间限定为 4 小时，不要超过这个时间（这样你可以识别出导致你超出时间框架的问题，并通过系统化、自动化或委派来解决这些问题）。 - Begin building an audience on the internet however you deem fit. Ads, content, etc. I would obviously recommend content as the highest leverage. You write once and spread it to thousands > millions as you get better.
开始在网上建立观众群体，您觉得哪种方式合适就怎么做。广告、内容等等，我当然推荐内容，因为这是最高效的方式。您只需写一次，随着您越来越擅长，就能将内容传播到成千上万甚至数以百万计的人。 - Create a minimum viable product or service and start selling fast (as soon as you notice a problem, like the first person not buying, begin to test new strategies and iterate until you see results).
创建一个最小可行产品或服务，并迅速开始销售（一旦发现问题，比如第一个不购买的人，就开始测试新的策略并迭代，直到看到结果）。 - Study new techniques and acquire new skills to enhance how effective you are in those 4 hours.
学习新的技术，掌握新的技能，以提升你在那 4 个小时内的效率。
If you were to simply adhere to step 1, persist with steps 2 and 3, and not forget about step 4 — you would have a growing audience and a product that sells. Boom, a $1 million (and increasing) income.
如果你只是遵循第一步，坚持第二步和第三步，别忘了第四步——你将拥有不断增长的观众群和畅销的产品。Boom，收入达到（并持续增长）一百万美元。
That’s the power of minimalism backed trial and error, the essence of any form of improvement.
简约的力量，试错的精神，这是任何改进形式的精髓。
The 4 Cycles Of Progress
四个进步周期
I’ll make this quick, but we need to talk about it.
我简单地说一下，但我们得谈谈。
I’ve seen quite a few well-known people say that your 20s are meant to pull 12-hour days and never stop working.
我见过不少知名人士说，你的 20 多岁应该拼尽全力，一天工作 12 小时，永远不停歇。
I agree… 我同意……
1/4 of the time.
四分之一的时间。
Life unfolds in chapters and phases.
生命在篇章和阶段中展开。
Everything, and I mean everything, goes through cycles.
一切，我指的是一切，都经历着周期。
There are macro cycles and micro cycles. Cycles of the universe (like seasons), cycles of culture (like holidays), cycles of your day (like going to the bathroom and satisfying your sexual desire), and more.
宇宙中有宏观周期和微观周期。比如季节这样的宇宙周期，比如节日这样的文化周期，比如你的一天中的周期（比如上厕所和满足性欲），等等。
This is a generalized principle of reality. The principle of impermanence and entropy.
这是现实的一个普遍原则。无常和熵的原则。
The 4 cycles of progress are:
四个进步周期是：
- Perplexity — you feel lost and don’t know what to do next in your life.
困惑——你感到迷茫，不知道接下来的人生该做什么。 - Curiosity — you discover an inkling of opportunity and dive down the rabbit hole.
好奇心——你发现一丝机会，便一头扎进兔子洞。 - Intensity — you gain absolute clarity and can’t pull yourself away from your work (12-hour workdays).
强度——你获得绝对的清晰度，无法将自己从工作中抽离出来（12 小时工作日）。 - Consistency — you systemize what works, lean back, develop a sustainable routine, and make rest an essential part of your creative life (4-hour workdays). Then, you can repeat the process if you so please.
一致性——将行之有效的方法系统化，放松身心，培养可持续的日常习惯，并将休息作为创意生活的重要组成部分（4 小时工作日）。然后，如果您愿意，可以重复这个过程。
Doing intense work, day in day out, often on mindless, low leverage tasks is only going to add bloat to your mind and business. You’ll try pushing through a perplexity phase of life with intensity when it is solved with curiosity.
日复一日地从事高强度工作，往往是在毫无意义的低效任务上，这只会让你的思维和业务变得臃肿。当你用好奇心去解决生活上的困惑时，你不会用强度去推动自己度过困惑期。
Keep in mind, these are meta states of consciousness. Trying to force your way into a new one will not work.
请注意，这些是意识的元状态。试图强行进入一个新的状态是不可行的。
Sure, go ahead and work 12-hour days on a task that you chose to work on just because you felt like you had to.
当然，尽管你只是因为觉得不得不做而选择了这项任务，但你可以继续每天工作 12 个小时。
I’ll see you in my DMs with the hundreds of others who feel cheated by the labor theory of value.
我会在我的私信里见到你，还有成百上千个觉得劳动价值论被欺骗的人。
How To Do 6 Years Of Work In 6 Months 如何在 6 个月内完成 6 年的工作
But it’s clear that the brain’s creative work is never done, that even in its resting state the brain is plugging away at problems, examining and tossing out possible answers, looking for novelty. This is a process we can’t really control. But by learning to rest better, we can support it, let it work, and take notice when it’s found something that deserves our attention.
但很明显，大脑的创造性工作永无止境，即使在休息状态下，大脑也在不断解决问题，审视和摒弃可能的答案，寻找新意。这个过程我们无法真正控制。但通过学会更好地休息，我们可以支持它，让它工作，并在它找到值得我们关注的东西时注意到它。
Let’s condense what we’ve learned into practical steps.
让我们将所学内容浓缩成实际步骤。
But first, if you want rest, you have to take it, because nobody in this world is going to give it to you.但首先，如果你想休息，你必须自己去争取，因为在这个世界上，没有人会主动给你。
Rest is what allows your mind to filter signal from noise.
休息是让您的思绪过滤信号与噪音的途径。
Intentional rest is how you break out of the narrow-minded stress of doing mode that most of us are addicted to.
有意识的休息是摆脱我们大多数人沉迷的狭隘的”做”模式带来的压力的方法。
Rest, like walking, lifting, reading, leisure, or what we can define as anything aside from giving attention to work, is what activates the Default Mode Network.
休息，就像散步、举重、阅读、休闲，或者我们可以将其定义为除了关注工作之外的一切活动，都能激活默认模式网络。
In short, that means your brain is as active, or more active, when you are at rest.
简而言之，这意味着当你休息时，你的大脑同样活跃，甚至更加活跃。
Your brain works for you when you rest.
你的大脑在你休息时为你工作。
Think of it like “shower thoughts” or the times right before you fall asleep where you can’t stop having potentially life changing ideas.
像”淋浴时的想法”一样想，或者在你即将入睡时，那些停不下来的可能改变一生的想法。
If you are always in doing mode, good luck having the idea that allows for more results in your work.
如果你总是处于行动模式，那么好运地拥有能让你工作中取得更多成果的想法就很难了。
The secret to the creative worker’s ability to make massive progress in such short periods of time is that they have the ideas that spring up the awareness to work on the right tasks with quality and grace.
创意工作者能够在短时间内取得巨大进步的秘密在于，他们拥有那些能够激发意识去高质量、优雅地完成正确任务的灵感。
Here’s how you begin to leverage this power:
这里是如何开始利用这种力量的：
Build Your Own Thing
自己动手做点什么
There is something special about working on a project of your own. I wouldn’t say exactly that you’re happier. A better word would be excited, or engaged. You’re happy when things are going well, but often they aren’t… So why do it at all? Because to the kind of people who like working this way, nothing else feels as right. You feel as if you’re an animal in its natural habitat, doing what you were meant to do — not always happy, maybe, but awake and alive. — Paul Graham
自己动手做项目有一种特别的感觉。我并不敢说你会更快乐，更恰当的词可能是兴奋，或者投入。当事情进展顺利时你会感到快乐，但往往并非如此……那么为什么还要这样做呢？因为对那些喜欢这样工作的人来说，没有其他事情能让他们觉得如此合适。你感觉就像一只动物回到了它的自然栖息地，做着它应该做的事情——也许并不总是快乐的，但却是清醒和充满活力的。 ——保罗·格雷厄姆
If you want to get more lever-moving work done, I hate to break it to you, but that’s going to be very difficult if all you do is work on projects that are assigned to you.
如果你想要完成更多推动杠杆的工作，很遗憾地告诉你，如果你只是专注于完成分配给你的项目，这将非常困难。
So, if you’ve made it this far, I’m sorry for the tease.
所以，如果你已经读到这儿，我为之前的逗弄感到抱歉。
Maybe it’s time to take a brutal look at your situation and stop trying to force finding meaning in the meaningless. Maybe it’s time to finally take the leap. The leap you’ve been wanting to make, because you know it’s the only logical long term option, but shy away because you may have to sacrifice a few comforts you have now (that can ultimately be replaced with something more fulfilling).
也许该是时候直面你的处境，停止在毫无意义的事物中强求寻找意义了。也许该是时候勇敢地迈出那一步了。那一步你一直想要迈出，因为你深知这是唯一合理的长期选择，但你却因为可能需要牺牲一些你现在的舒适（这些最终都可以被更满足的事物所取代）而犹豫不决。
When you build your own thing, you actually want to work. It only feels like work when you are going through a lull, but it’s work you can still tolerate.
当你自己动手做事情时，你实际上是想工作的。只有在你遇到低谷期时，它才感觉像是工作，但那是一种你仍然可以忍受的工作。
When you are in control of the project, you can control the variables for creating the flow state of consciousness, the key to achieving the impossible:
当你掌控项目时，你可以控制创造心流状态的变量，这是实现不可能的关键：
Curiosity, passion, purpose, autonomy, mastery.
好奇心，激情，目标，自主，精通。
I would argue that 90% of people publicly hate their jobs, 9% of people lie to themselves that they love their jobs (or they just don’t have the awareness of something better because they’ve never explored the unknown), and 1% of people have the few jobs that allow them to create the conditions above.
我主张，90%的人公开地讨厌自己的工作，9%的人欺骗自己说他们热爱自己的工作（或者他们因为没有探索过未知领域而缺乏对更好事物的认识），而只有 1%的人拥有那些能够创造上述条件的少数工作。
Not everyone can have those jobs.
不是每个人都能从事那些工作。
What if you don’t know what to build?
如果你不知道要建造什么？
Refer to what I said previously.
参考我之前所说的。
Choose a meta business model. One that prioritizes the two principles of business: build an audience, monetize the audience.
选择一个元商业模式。一个优先考虑商业两个原则的商业模式：建立受众，货币化受众。
That way, you can explore your interests, stack second-order future-proof skills like writing and persuasion, and use modern marketable skills like email, graphic design, and video to monetize those interests.
这样，你可以探索你的兴趣，积累第二层次的未来保障技能，如写作和说服力，并利用现代可销售的技能，如电子邮件、平面设计和视频，来货币化这些兴趣。
Being a “creator” is a way of being that is currently channeled through the internet until the best way to harness your human capabilities evolves, not the myopic internet job people make it seem like it is.
成为一个”创作者”是一种存在方式，目前是通过互联网来实现的，直到找到最佳方式来发挥人类潜能，而不是像那些短视的互联网工作者所表现出的那样。
Think Bigger. 思考更宏大。
We all operate on a 24-hour clock.
我们所有人都使用 24 小时制时钟。
You can choose to open a coffee shop and be limited to the foot traffic of that shop, or you can choose to start a coffee brand limited to the billions of people on the internet.
你可以选择开一家咖啡店，局限于该店的客流量，或者你可以选择创立一个面向数十亿互联网用户的咖啡品牌。
Imagine a line of locals at your coffee shop. Every 30-60 seconds for the morning rush people swipe their cards and you collect a few $5 to $20 transactions.
想象一下，在你的咖啡店，有一排当地的顾客。在早晨的客流高峰期，每 30 到 60 秒，人们就会刷一下他们的卡，你就能收集到一些 5 到 20 美元的交易。
Now imagine building an audience of 10, 20, or 50,000 people over the course of a few years. You promote your coffee brand, and there is no line. You get notifications every second. So much so that you become numb to it.
现在想象一下，在几年时间里，你建立起了一个 10 人、20 人或 50,000 人的观众群体。你推广你的咖啡品牌，却从未出现过排队现象。你每秒都能收到通知，以至于你对此变得麻木不仁。
You chose the path of leverage, so once the systems are created, you barely have to work unless you choose to grow even more.
你选择了杠杆之路，因此一旦系统建立，除非你选择进一步扩张，否则几乎无需再付出太多努力。
The point is that both the local shop and the online shop owners work the same amount of time, but the online shop owner has the potential to make exponentially more and has the choice to work less.
这个问题的关键在于，无论是本地商店的老板还是在线商店的老板，他们工作的时间是一样的，但在线商店的老板有潜力获得指数级更多的收入，并且可以选择工作更少的时间。
Your mental capacity is limited by the potential of the business you are building.
你的心智能力受你所创建的企业的潜力所限制。
If your mind is limited to a small local shop, you hinder your ability to raise dopamine levels in the brain through novelty, discovery, and pattern recognition (the fuel that keeps drawing you back to the project you are building).
如果你的思维局限于一家小店铺，你将阻碍通过新奇、发现和模式识别（这是让你不断回到你正在构建的项目中的动力）来提升大脑多巴胺水平的能力。
Eventually, skill acquisition and growth slow down, and you reach the same point you did when you started hating your 9-5.
最终，技能的习得和成长会放缓，你将达到与最初讨厌朝九晚五时相同的境地。
So, to tie this together, thing big and reverse engineer how to get there.
所以，为了把这个东西串联起来，我们要大胆设想，逆向工程如何实现目标。
Vision > 10 year goal > 1 year goals > monthly goals > weekly goals > daily levers…
愿景 > 10 年目标 > 1 年目标 > 每月目标 > 每周目标 > 每日杠杆…
Then, forget about the goals like I talk about here.
然后，就别去想我这里提到的那些目标了。
The Creative Daily Routine
创意每日例行程序
You need 3 habits:
你需要养成 3 个习惯：
One to fill your mind.
一语填满你的心。
One to empty your mind.
空空如也，以清空你的心灵。
One to use your mind.
用心去用你的头脑。
When you consume too much and create too little, you get anxious.
当你消耗过多而创造过少时，你会感到焦虑。
When you create too much and consume too little, you get bored, because you’ve run out of fuel to create with, so you repeat old patterns and lose the challenge of the craft you enjoyed.
当你生产过多而消费过少时，你会感到无聊，因为你已经耗尽了创作的动力，所以你会重复旧的模式，失去了你曾经享受的工艺的挑战。
This is what I call the fill, empty, use framework.
这就是我所说的”填充、空置、使用框架”。
A big-picture, sustainable routine that allows you to experiment with the details.
一个宏观的、可持续的日常安排，让你可以尝试细节。
Experiment with filling your mind in the afternoon with books, podcasts, content, courses.
下午试着用书籍、播客、内容、课程来充实你的思想。
Experiment with emptying your mind in the evening with journaling, planning, or meditation.
在晚上尝试通过写日记、规划或冥想来清空你的心灵。
Experiment with using your mind in the morning writing, deep work, and building.
早晨尝试用你的思维进行写作、深度工作和构建。
Or, front load all of those habits first thing in the morning.
或者，早上第一件事就养成所有这些习惯。
Or, pull out a piece of paper to start the creation of a system. Plan out those 3 habits over a week and start doing them. If something doesn’t flow, change it and try until it does.
或者，拿出一张纸来开始创建一个系统。在一周内规划好这 3 个习惯，并开始执行。如果有什么不顺畅的地方，就改变它，直到它顺畅为止。
You can’t get 6 years of work done in 6 months because you aren’t aware of a way to do that. You aren’t aware of a way to do that because you don’t have great ideas flowing through your mind.
你不可能在六个月内完成六年的工作，因为你不知道如何做到这一点。你不知道如何做到这一点，是因为你脑海中没有源源不断的伟大想法。
Your mind has 3 functions: consume, connect, create.
你的大脑有三种功能：消费、连接、创造。
Ideaflow. 思维流
If you don’t connect ideas or create with ideas, they sit in your head and weigh you down.
如果你不将想法联系起来或用想法去创造，它们就会在你的脑海中堆积，给你带来负担。
You have to actualize an idea in order to discover the one that can only be discovered once it’s actualized.
你必须将一个想法付诸实践，才能发现那个只有在实现之后才能被发现的想法。
The tractor couldn’t be conceived without the plow.
拖拉机之存在，离不开犁。
What you may or may not understand is that you can’t generate a life-changing idea if you haven’t already acted on the “boring” or “shallow” ideas that lead to that life-changing idea.
你或许或或许不明白，如果你没有先对那些看似”无聊”或”肤浅”的想法采取行动，你就无法产生一个改变一生的想法。
You should probably focus on solving the problems staring you in the face — your health, money, and competency — before you focus on solving more profound, more complex issues that require a more developed mind to benefit from.
你或许应该先专注于解决摆在你面前的实际问题——你的健康、金钱和胜任力——然后再去解决那些更加深刻、复杂的难题，这些难题需要更加发达的头脑才能从中受益。
Tasks Prioritized By Leverage
任务优先级：以杠杆效应为依据
What is the one thing you can do, that both increases in effectiveness with consistent failure and brings you closer to your goal?
什么是一件事，它随着持续的失败而增强效果，同时让你更接近目标？
Now, focus only on that.
现在，只关注那个。
Do it first thing in the morning, every morning.
早上第一件事就做，每天早上都这么做。
If you only have 1 hour to build your own thing in the morning, then do only that and be okay with it. You don’t need to, and can’t, work 12 hours if you only have 1.
如果你早上只有 1 小时来打造自己的东西，那就只做那件事，接受这个事实。你不需要，也不可能只拥有 1 小时就工作 12 小时。
And no, successful entrepreneurs don’t start by working 12 hours a day on their projects. If they’re anything like you and I, which they are, they have a current life they need to exchange with gradual effort.
并且，成功的创业者并不是通过每天工作 12 小时来开始他们的项目的。如果他们和你我一样，他们确实如此，他们需要用渐进的努力来平衡现有的生活。
If you have more time, or are already deep into building your own thing, tier out the rest of your work from highest to lowest leverage, or lowest to highest entropy.
如果你有更多时间，或者已经深入到创建自己的事物中，请从最高到最低影响力，或从最低到最高熵度，逐步减少你的其他工作。
My workday is as follows:
我的工作日如下：
- Writing first thing because that’s the entire fuel of my business. Writing content, newsletters, landing pages, promotions, etc is the business model. Typing at a computer.
写作是首要任务，因为这是我的整个商业模式的动力。撰写内容、新闻通讯、着陆页、促销活动等，这就是商业模式。在电脑上打字。 - Go on a walk and attempt to learn something new for the day.
去散步，并尝试在当天学习新知识。 - Do admin work for Kortex and start opening myself up to conversations and responding to people.
为 Kortex 做行政工作，并开始敞开心扉与人交谈，回应他人。
Unless I have a new project I’m building, that’s really it.
除非我在建造一个新项目，否则就没有别的了。
The new project will demand more time until it is systemized and I return back to a baseline \~4 hours of work.
新项目需要更多时间，直到它被系统化，我才能恢复到大约 4 小时的工作基准。
The last tasks in your workday, when ordered by priority, are probably optional or easily automated or outsources, so consider doing that.
工作日的最后几项任务，按照优先级排序，可能属于可选项、易于自动化或外包的，所以可以考虑这样做。
Thank you for reading.
谢谢您阅读。
We’ll talk in the next letter.
我们将在下一封信中交谈。
— Dan
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